This indicator is currently used in our Graduate Employability Ranking. See here for the methodology.
This indicator is designed to give insight into how active an institution is in encouraging employers to attend the institution in the form of careers fairs / website promotions . It's a reasonable expectation that the more official connections they have, the better positioned they are to get their graduates into the job market.
The measure we use is the number of distinct companies present at events on campus or that used
university-related websites in a recent 12-month period to promote themselves. The guidelines for this are below:
| Employer Connections on Campus | Employer Connections Online |
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The event (talk / fair) must be about the company as a prospective employer or recruiter. General marketing activities or events covering any other general topic are not accepted. |
Online talks/events/webinars are accepted |
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Recruitment fairs/events have to be held at the University. Off-campus is not considered.
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The promotional activity was delivered via an official institutional website or via an intranet exclusive for students/graduates of the university. |
We require institutions to submit this data to us to participate in the Graduate Employability Ranking. It is then validated by our research analysts. Whenever this figure is not available, we use the minimum recorded number for the country (or region if the number of domestic data points are insufficient).